A PR Girl's Guide to: CBC Weekend 2023
September is here. Fall is nigh. That could only mean one thing: it's time for CBC Weekend. If you're new ‘round these parts, CBC Weekend (shorthand for the Congressional Black Caucus Foundation's Annual Legislative Conference) convenes the political class from across the country for one week of politics, panels, and parties. If you aren't familiar, it's basically the Superbowl for Black folks in politics and advocacy. I've been going to CBC since I landed in DC over a decade ago and I've learned some things along the way. Whether you're participating for the first time this year or have gone in the past, check out my tips for a successful CBC weekend along with the can't-miss list of parties below.
1. Plan Ahead
Begin by familiarizing yourself with the conference schedule. Identify sessions, panels, and after hours events that align with your interests and professional goals. I also recommend signing up for all of the many free parties and networking events taking place, just so you can keep an array of options as you navigate through the week. Check out the full list here. Even if the party is sold out, with a little kindness, finesse and potentially a plug, you should be able to get in if you look the part.
Finally, make reservations for dinner in prime people watching locations. I recommend Park at 14th, The Gathering Spot (if you have a membership or know someone who does), Old Ebbitt’s Grill (a staple), Stan’s (duh) and some of the restaurants connected to the hotels downtown where people are staying.
2. Set Clear Objectives
Define what you hope to achieve at the conference. Are you looking to expand your network, gain knowledge on specific policy areas, or engage in advocacy efforts? Having clear goals will help you prioritize your time and resources effectively.
3. Network Strategically
Networking is a cornerstone of any successful conference experience. Prepare an elevator pitch that succinctly introduces yourself, your background, and your goals. Engage in conversations with intentionality, actively listen, and exchange contact information with individuals who share common interests. Don’t forget your business cards at home!
Additionally, don’t be afraid to go to events solo. It’s easy to make new friends and you never know where the connection might lead. If you go this route, I recommend parking at the bar and seeing who looks like they’re open for a conversation and go for it! I’ve met so many interesting people this way over the years.
4. Drink Responsibly
That said, too often, I have seen individuals who take full advantage of the open bars at these parties to the point where they are sloppy drunk. Remember, your reputation is everything and people are watching. Drink responsibly and know when to stop.
5. Dress for Success
Opt for business casual or formal wear, and consider the nature of the events you'll be attending when choosing your outfit. You’ll be being photographed at certain events, so dress to impress. Also, for the people who wear heels, consider keeping a pair of flats in your purse because you’ll be doing a lot of walking.
6. Utilize Social Media
Leverage platforms like X (Twitter), LinkedIn, and Instagram to share insights, connect with fellow attendees, and participate in online conversations surrounding the conference. Use relevant hashtags to amplify your reach and engage in broader discussions.
P.S. This year’s hashtags are #CBCF and #ALC52
7. Follow Up
During and after the conference, follow up with your new connections via email, LinkedIn or text with a quick note to affirm that you enjoyed your conversation with them and would like to keep in touch. I recommend inviting them to coffee to deepen the relationship and hopefully achieve whatever objective you set out to reach.
CBC Weekend is a rite of passage and a wonderful opportunity to connect with Black people around the country who are making a difference in their community. With these simple steps, you will ensure that you’ll gain the maximum benefit from your efforts. Did you find these tips helpful? What would you like to add to the list? Chime in by sending me a tweet @prgirlindc. And, if you see me in these streets this weekend, feel free to say hi! I would love to meet you. Happy connecting!